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Solving the Real Estate Media Puzzle: The Roundup from the First-Ever Giraffe360 & PMRE Collaboration Webinar
In our first-ever Giraffe360 & PMRE collaboration webinar, we sat down with industry veterans Rob Moroto, Cole Connor, and Brandon Cooper to move past the typical product demo and have a real conversation about where our industry is headed.
Real Estate Listing Descriptions: The Art of Storytelling
How to turn a home's facts into a story buyers can picture: what each feature lets them do, how the rooms feel, and where the floor plan and tour come in.
Real Estate Visual Marketing: The Calls a Photographer Should Own
Which decisions about a listing's photos, floor plan and tour a photographer should make, which to settle with the agent, and which to leave to the agent with a recommendation.
Subscription vs Per-Project Fees: Which Costs a Media Business Less?
Add up what each job costs you, find the month where a subscription and per-project fees cost the same, and see what a monthly fee still charges for.
AI Real Estate Video: What the Tools Make and What Stays Your Call
What AI video tools make from your listing photos and 3D captures, what to check in every generated clip, and the editing choices that stay with you.
Sun Path and Virtual Staging: The Light and Layout Photos Can't Show
Virtual staging shows buyers what a spare room could become in the listing photos, and Sun path shows when each room gets the sun on the day of the capture.
Webinar 8 Roundup: The Power of the Giraffe360 Digital Twin in 2025
In the latest webinar, Giraffe360’s CCO Samy Jeffries introduced powerful new features for the Giraffe Pro Camera, the centerpiece of a system designed to deliver the best digital twin for residential real estate marketing.
Real Estate Terms for Photographers: Talk the Talk With Agents
The agent's words a photographer meets on every job, from the booking and the floor plan's numbers to the MLS and the weeks before closing, and what each one asks of your work.
MLS Photo Rules: What You Can Edit in Listing Photos and What You Must Disclose
MLS photo rules sort every edit into three groups: fixes you can make freely, changes that need a Digitally Altered label with the original beside them, and changes no listing may show. Here is which is which, and how to deliver photos that pass.