10 compelling to use virtual tours in your property listings
A real estate virtual tour is a digital representation of a property. It allows potential buyers to explore a home remotely, often using interactive elements like zooming and panning. They also provide potential buyers with the ability to measure things like door frames and walls, in order to judge if their own furniture can fit in the space.
Key features of a real estate virtual tour
360-degree views: Allow users to feel like they’re standing in the property and able to see it from all angles.
Interactive elements: Enable users to zoom in on specific details, pan around the space, and sometimes even “walk” through the property.
Additional information: May include property descriptions, a floor plan map, and even virtual staging (adding furniture and decor to empty spaces).
Guided tours: Allows you as the realtor to provide digital guided tours, and showcase a property in the same way you would in person, but online.
Virtual tours are a great way to market your business and showcase your properties to interested parties, both locally and beyond. Here are 10 reasons why you should be using virtual tours with your property listings:
A More Immersive Experience
Virtual tours offer a more immersive experience than traditional photos or videos. This means that potential buyers can explore the property at their own pace, as well as get a better sense of the layout, features and atmosphere.
Increased Engagement
Virtual tours keep viewers engaged for longer; This allows them to revisit the listing multiple times, view the property for longer, as well as share with friends and family. This can mean they create a deeper connection with the property, leading to a higher chance of interest from motivated buyers.
Local Property, Global Reach
A virtual tour can expand your potential client base to a global scale. This means that your local property listing can attract interest from buyers anywhere in the world.
Accessibility
Not only do virtual tours make properties more accessible for people from far away or with busy schedules, but they make properties more accessible for people living with disabilities. Virtual tours make it accessible for anyone from anywhere to get a feel for a property, without an in person viewing.
By Appointment Only
By providing virtual tours to potential buyers, you can pre-qualify interested parties thus reducing the need for in person property viewings. You also do not need to warn sellers, and ensure they are out of the property before a viewing. This also helps filter out people who are less interested in a property, saving time and hassle for you, the buyer and the seller.
24/7 Viewings
Unlike traditional in-person viewings, which are limited by time and location, virtual tours allow for unlimited access 24/7. This competitive advantage can set your listings apart, as many local realtors may not yet offer this service, and have the barrier of finding compatibility in the schedule of busy potential buyers.
You can also take your clients on a guided virtual tour; this is just like showing them around the house in person, but online through a Zoom call or Google Meet.
Detailed Data
We live in the information age, and potential buyers want all the details of a property before they even reach out to the agent. Virtual tours provide a comprehensive overview of a property; this means that when a buyer requests an in person viewing, you know that they are serious, thus increasing the likelihood of a sale.
Leads, Leads, Leads!
You can use virtual tours to generate leads more effectively. One way of doing this is by offering a limited viewing; You can restrict the virtual tour to one or two rooms, and then have a popup signup form. Once they have signed up, it will instantly unlock the rest of the tour allowing the lead to continue viewing, but also granting you the contact details to pursue interest further. Find out more here about how Giraffe360 can help you do this.
Faster Decision Making
The increased access to virtual tours can lead to more informed decision-making. This is because buyers can carefully evaluate the property’s features, layout, and overall condition. Ultimately, this can result in faster sales and a more satisfying experience for buyers, sellers and realtors.
Give Yourself the Advantage
In a competitive market, your virtual tours can make your listings stand out from the competition. This is because virtual tours demonstrate your commitment to using the latest technology to provide the best possible customer experience. In 2020, 97% of home buyers used the internet in order to find their next property, so optimising your digital assets, including using virtual tours, is essential to making your next sale.
All You Need To Know
Virtual tours have become an essential tool in modern real estate marketing. By incorporating virtual tours into your property marketing strategy, you can attract more potential buyers, improve engagement, and increase your chances of a successful sale.
- They create a more immersive experience for potential buyers
- Provide opportunities for increased engagement
- Allow you to showcase your properties to a global market
- Help people view properties who may not be able to attend an in person viewing
- Pre-qualify potential buyers reducing the need for in person viewings
- They’re available 24/7 so potential buyers can view a listing when suits them best
- Provides all the property data to potential buyers before they attend an in person viewing
- Helps you to generate more leads quicker
- Facilitates faster decision making for potential buyers
- Helps you to stand out from other realtors by providing 24/7 virtual tours, even when your competitors are asleep!
Learn more about how Giraffe360 can support your business while providing high quality virtual tours you can showcase to potential buyers. Book a demo today!
