Blueprints for success: Using floor plans as a marketing tool
What is a Floor Plan?
A floor plan is a technical drawing to scale that shows the layout of a property from above. They are important because they indicate how rooms flow together, the location of windows and doors in the property, as well as any fixtures and fittings such as sinks, showers and even stairs. Research from Rightmove in the UK states that over a third of buyers are less likely to enquire about a property without a floor plan.
Think of a floor plan as a blueprint. They provide valuable information to potential buyers that is accurate and concise, that may not be depicted in photographs or tours available with listings. Here are 5 reasons why floor plans should be included in your marketing strategy for your property listings.
1. Better visual clarity
Floor plans provide a clear overview of the space within a property. Photography can look great and good photos are essential to selling a property, however rooms may contain furniture and decor that can skew a photograph. Photos can also be taken with different lenses, such as wide-angle or even some fish eye lenses. While different lenses can make a property look great, they can skew a buyer’s expectations of a property. A floor plan is accurate and can contain dimensions and square footage, which gives buyers the clear overview they need, so when they come to view a property there are no surprises.
2. Seal the deal
By providing detailed and accurate floor plans, you are facilitating buyers to make a quicker and more informed decision on a property. They also make a property memorable, allowing buyers to refer back to the plans whenever it works for them. It also allows buyers to distinguish a property from others. It’s worth keeping in mind that buyers will be looking at many houses, and providing floor plans helps them distinguish your property from the rest. All of these will lead to faster decision making and quicker turnaround on a property.
3. Set realistic expectations
A detailed floor plan allows potential buyers to set their own realistic expectations. They can assess the layout, and decide if the property meets their needs. This helps to reduce the risk of disappointment or misunderstanding during property visits. Floor plans also allow you to pre qualify potential buyers, so you know they are interested before scheduling in person viewings.
4. Friends, family and social media
Floor plans can increase shareability, both on social media and between family and friends. It’s common in today’s digital world that we all have a group chat with friends, and another with family. These are the people who buyers will seek advice and opinions from when making big life decisions. With floor plans, your listings can end up in the group chat, whether it’s a potential buyer asking family for thoughts, or even a friend sharing a property with another friend who’s looking for a new home. This also goes for social media, if your property has an accurate floor plan potential buyers are more likely to share it on their public social media; that could be on a personal profile or on a speciality property account.
5. Giving you a competitive advantage
In a competitive market, your floor plans can make your listings stand out from the competition. This is because floor plans demonstrate your commitment to using the latest technology to provide the best possible customer experience. In research conducted by Zillow in the USA, 65% of buyers said they require a floor plan. So ensuring your properties have accurate floor plans will help your listing stand out from others, as well as hitting the correct people.
All you need to know
Floor plans have become a valuable tool in modern real estate listings. They can elevate your listings to attract more buyers, thus boosting your chances of a successful sale. Floor plans can:
- Help buyers make more informed decisions
- Provide a clear visual representation of a property
- Facilitate realistic expectations that photo and video might miss
- Help buyers to make a decision quicker
- Make your properties more shareable on social media
- Gives your properties the edge over other listings
Learn more about how Giraffe360 can support your business while providing high quality floor plans you can showcase to potential buyers. Book a demo today!
