In real estate, first impressions are everything, and the exterior shot of a property often serves as the make-or-break moment for potential buyers. This single image is typically the first and only thing people see on listing platforms and social media, making it critical to grab attention and spark interest.
Getting more clicks on listing portals
According to Redfin, homes with high-quality photos sell for up to $11,200 more than listing price, highlighting how quality photos can speed up sales and maximise returns.
The same goes for rentals. In the competitive rental market, landlords seek letting agents who can effectively market their properties to attract quality tenants and minimise vacancy periods.
Whether it’s on listing platforms or social media, a well-crafted front shot not only attracts more clicks but also keeps prospective buyers engaged, increasing the chances of converting interest into action. Investing in outstanding front shots isn’t just about aesthetics. It’s a strategic move to drive results.
Tips for capturing the perfect front shot
Achieving an outstanding front shot isn’t straightforward – there are several aspects you need to consider for the single photograph.
Quality equipment for quality results
High-resolution cameras ensure clarity and detail, making the property more appealing, and HDR imagery (multiple blended exposures) is a must for external photography.
However, it’s not a case of pointing a camera in a direction – knowing how to operate the equipment is just as important as having it. While some agents choose professional photography, agents that use smart technology like Giraffe360’s Go Cam have reported savings of 30% on property content costs.
Getting the lighting right
While you can easily change the lighting inside a property to showcase a bright, welcoming space, external lighting isn’t as easy, and timing is everything.
Timing a shoot during the brightest hours of the day is ideal, allowing you to catch the property in its best light.
However, plans aren’t always perfect, and weather conditions or schedules can get in the way of finding that perfect shot. Psychological studies show that people associate the colour blue with trust and calmness, and you can use this to get a positive subconscious response from potential buyers. That’s where you can really benefit from enhancing images with features like Blue Sky Replacement.
Enhancing curb appeal with staging
It’s not just the interior that needs staging before photographing the property – the outside is just as important as it’s the first thing prospective buyers see.
Add external staging to your client’s checklist, making sure they remove any distractions from the front of the property, from vehicles in the drive, to bins, and even personal items such as large ornaments, giving prospective buyers the opportunity to envision their own life there.
Keeping things neat goes beyond objects too – whether it’s mowing the lawn or placing neutral-tone flowers and plants, there are many ways you can create an inviting atmosphere.
Get the angle right
Shooting from a slight angle can showcase the property’s depth and design elements effectively. For terraced properties you should step back from the property and get the entire home into the shot, any missing architectural features will kill the perception of the home.
Crop for focus
Frame the shot to centre on the property and eliminate distractions, minimising background elements that may divert attention. You want to show the home you are marketing, not the neighbour’s messy front garden.
Editing and enhancement
Adjust brightness, contrast, and colours to present the property in its best light. You can easily do this with editing tools, such as the Giraffe360 dashboard.
Keep lines straight
Keep the rule of thirds in mind when taking photos, using the grid view to keep key focal points along the lines.
You can also use Giraffe360’s tools to straighten the photo either on-site or in post production, providing a professional and polished appearance.
How Giraffe360 makes capturing front shots easy
Giraffe360 offers a number of solutions to streamline the process of obtaining exceptional front shots with our all-in-one capture and editing solution.
High-resolution imaging
Giraffe360’s GoCam captures images in stunning high resolution, highlighting key details and enhancing a property’s appeal to potential buyers, without needing technical photography experience. The complex process of setting F stop, aperture and taking multiple exposures is all automated.
Editing with Giraffe360
Giraffe360’s RapidAI technology automatically edits your images to your liking. We blend exposures, fix white balance and saturation (and much more!) to provide professional level photo edits. You can also set your presets so all of your images suit you and your client’s taste.
Auto-straightening technology
Our cameras automatically correct tilted images, ensuring each shot is perfectly leveled without manual intervention.
Advanced cropping tools
With focused framing, the Giraffe360 dashboard provides intuitive cropping features, allowing users to emphasise the property’s key aspects and remove unnecessary elements.
Object removal
Our AI object removal tool allows you to remove any unwanted objects without lifting a finger, you can select trash cans or ornaments and remove them in seconds.
Sky replacement tool
Our sky replacement tool automatically replaces grey, dull days with natural looking blue skies, helping to ensure your images stand out from the crowd.
By integrating Giraffe360’s technology, real estate professionals can consistently produce captivating front shots that attract and engage prospective clients.
Ready to enhance your property listings? Book and demo to learn how Giraffe360 can help you capture the perfect front shot every time.
