Unlock Your Giraffe360 Potential
When you don’t use technologies to their full potential, you’re leaving money on the table. The truth is, Giraffe360 is more than just a property camera. It’s a complete real estate media system. If you’re only scratching the surface, you’re not seeing the full return on your subscription. Here’s how to get the most out of it and maximise your ROI.
Stop taking just still photos
Did you know that a significant percentage of real estate professionals only capture stills?
That means two things:
- They’re missing out on the chance to upsell clients into higher-value media packages like virtual tours and floor plans.
- They’re leaving powerful marketing tools on the table.
Yes, still images are vital, but they’re limited when it comes to engaging potential buyers with immersive content. A simple capture cadence of stills plus scans for every property unlocks the full suite of outputs: HDR photography, virtual tours, video, and floor plans. It’s the same effort, but far more value.
Customise your assets
Stop treating a virtual tour like it’s just a tour – it’s an experience you can shape. The more interactive and tailored you make it, the longer buyers engage and the more likely they are to take action.
With Giraffe360, you can:
Add labels and hotspots: Highlight key features like underfloor heating, a newly renovated kitchen, or extra storage. Buyers might miss these details otherwise, but a clear label ensures nothing goes unnoticed and adds more perceived value to the property.
Use alternative panoramas: Show different views of the same space, like doors open vs closed, or daylight vs evening light. This gives buyers a truer sense of the property’s flexibility and atmosphere.
Refine with editing tools: Remove unwanted objects or distractions with Content Studio’s editing features, keeping the focus on the home’s best features.
Perception is everything, and small customisations make a big difference. They elevate your media from standard to standout, making your listings more memorable and professional, and helping you justify higher fees.
Market beyond the portals
Property portals are just one piece of the puzzle. Giraffe360 gives you the tools to market listings across every channel, using the same property information you’ve already captured.
Here’s how we automatically create your marketing assets for every listing:
Social media posts: For every stage of the selling journey, from coming soon to just sold, Giraffe360 can create tailored social media images that are ready to share. This keeps your listings visible, your brand consistent, and your pipeline active.
Drafted emails for your contact list: Save time and keep your database warm with email templates pre-filled with your property details and assets. All you need to do is personalise and send, turning your contact list into a steady source of enquiries.
High-quality property websites: Every listing can have its own professional, mobile-friendly website, complete with images, virtual tours, floor plans, and enquiry forms. Buyers can explore the property in detail and reach out directly, without distractions from competing listings.
This is what multi-channel marketing really looks like: not just solely relying on expensive leads from portals,, but actively promoting your listings across all the places your buyers are already paying attention.
Don’t stop marketing when you get interest
Too many agents let listings go quiet once the first enquiries arrive. That’s a mistake. The more visibility you create, the higher the competition among buyers, and the better the deal for your seller.
Keep listings in motion by scheduling posts with your Giraffe360 assets until the property is sold. The more buyers in play, the stronger your negotiating position.
And don’t stop once the deal is done. Use content post-sale to keep building your reputation:
- Share “just sold” posts to show momentum.
- Turn assets into success stories that highlight your results.
- Reuse media in listing presentations to prove the quality you bring to every instruction.
Every piece of content can serve a second life beyond the sale. By repurposing it into ongoing marketing, you showcase your expertise, build trust, and win more instructions.
You’re not just paying for a camera. You’re paying for tools that transform how you win instructions, market listings, and close deals. If you’re only using a fraction of the features, you’re wasting money. Use everything Giraffe360 has to offer and watch your ROI climb.
Not started your Giraffe360 journey? Build your plan and start maximising your ROI today.
