Blog
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AI in Property Management, From Vacancy to Renewal
What AI tools do at each stage of a tenancy, from pricing an empty unit and answering renters to screening, repairs and the renewal, and which decisions stay with the manager.
How to Get More Real Estate Listings, From First Call to Referral
Most sellers contact only one agent. How to become the one they call, from local knowledge and the pre-listing package to the listing presentation and the referrals that follow.
How to Sell a House in a Slow Market Before the Listing Goes Stale
A slow market gives a listing more time to go stale. What to launch it with, what to read once it reaches the local median days on market, how to relaunch it, and when the price comes in.
Benefits of Virtual Tours for Real Estate Listings, From Buyer to Agent
What a virtual tour in a listing does for the buyer, the seller and the agent, eight reasons in all, and how to set one up for each of them.
Virtual Tour Hosting: What It Pays For and When a Tour Goes Offline
What a hosting fee pays for on a virtual tour, where the tour's link ends up once a listing is live, the three ways a tour goes offline before the sale and what to ask a provider first.
Circle Prospecting: What It Is and How to Do It in Real Estate
A sale or a new listing makes the neighbours curious about their own homes. How circle prospecting turns that moment into conversations, with three scripts to start from.
Selling a Unique Home: Turning Quirks Into Perks
How agents sell a home that doesn't fit the mould: lead with its quirks, answer the question each one raises, and price it when nothing nearby compares.
Networking for Real Estate Agents: Network Like a Pro
Who belongs in an agent's network of real estate professionals, where to meet them, how to keep in touch between deals and which referral payments US rules allow.
Boomers to Zoomers: Age-Proof Strategies for Selling Homes
What NAR's surveys show about buyers from Baby Boomers to Gen Z, the parts of a listing every age reads first, and how to describe a home so it works for all of them.