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How to create content that realtors actually need
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Real Estate Photography Tricks: 7 Ways to Beat the Clock on Site

Seven habits that shorten a property shoot without lowering the standard of the photos: a house that is ready when you arrive, kit and light that set up quickly, and no room done twice.

Virtual tour view of a long kitchen with a timber table, a brick wall and arched windows
Кариера и обучение на брокери

How to Pitch to Real Estate Agents and Win More Business

How a real estate photographer pitches agents: lead with everything one shoot delivers, back it with what agents expect as standard, answer "I only need photos" and offer yourself as their media partner.

One Camera, Multiple Assets: How to Streamline Your Property Shoots
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One Camera, Multiple Assets: How to Streamline Your Property Shoots

How a photographer gets the photos, the virtual tour and the floor plan from one visit to a property, what that single-session shoot asks for on the day and where it stops.

Laptop showing a Giraffe360 analytics dashboard with pie and bar charts of tour views
Кариера и обучение на брокери

From Idea to Immersion: How Buyer Expectations Have Shifted Over Generations

What each generation of buyers added to a listing's media, from an idea of the home to every detail to a sense of living there, and what NAR's buyer surveys ten years apart show every age still rates most.

Announcement: Official Photographer Network
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Unlock Your Giraffe360 Potential

If you’re only scratching the surface, you’re not seeing the full return on your subscription. Here's how you can maximise ROI.

What Realtors Really Want: Positioning Your Photography Service to Attract Repeat Clients
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What Do Realtors Want Out of a Photographer? Positioning Your Service

What realtors want from a photographer, drawn from NAR's research on their sellers and buyers, and how to position your service around it so agents book you again.

The Evolution of Real Estate Media: A Journey Through the Ages
Кариера и обучение на брокери

Real Estate Media Through the Ages: From the MLS Book to the 3D Tour

How buyers came to see a home before visiting it, from painted views in 1840s London and one photo in a printed MLS book to galleries, video, 3D tours and AI.

The Real Estate Photographer’s Guide to Finding Clients (Without Paid Ads)
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How to Get Real Estate Photography Clients Without Paid Ads

Agents book photographers they have met, found in search or keep seeing. How to reach them all three ways without spending on ads, and where your portfolio fits in.

How to create content that realtors actually need
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Tour Video Editor v2: More Control, More Impact

Creating scroll stopping property videos just got a whole lot easier. With our new Tour Video Editor v2, we’re putting the power to customize, brand, and perfect your property videos directly in your hands.